We are delighted to announce the launch of the new Dallas Morning News ‘Evening Edition’, created using PageSuite’s Edition solution.
Launched every weekday at 6pm, the Evening Edition provides readers with the latest developing news stories from that day, whilst enabling them to preview stories that will appear in the following morning’s edition. The mobile-optimized Evening Edition also highlights stories that have been popular online, providing existing Dallas Morning News subscribers with additional content to enjoy during the evening.
The new Evening Edition provides even more value to subscribers, enabling Dallas Morning News to attract new audiences and therefore drive higher digital revenue.
The production process is highly-automated, however DMN are able to curate and edit individual articles and switch templates to adjust the look and feel of the Edition.
The Dallas Morning News Evening Edition is available via their optimized mobile app and via the web. Existing app users will just need to execute the latest update to view the new Edition.
Ross Murphy, CEO at PageSuite said; “We are delighted to have the Dallas Morning News as the US launch partner for our new Edition solution. This is a major launch for us and we’re pleased to be a part of the Dallas Morning News’ digital evolution”.