White Papers
Moving to a Subscriptions Culture
Report
Moving to a Subscriptions Culture
As many publishers continue to explore and fine-tune their digital strategies to combat the decline in print and advertising revenue, publishers are looking to adopt a subscription strategy that best suits their organisation.
In this white paper, we discuss and analyse how leading publishing groups are developing their own paywalls and subscription models to increase reader revenue whilst examining the difficulties they have encountered. It evaluates the various strategies being used to encourage readers to pay, whilst taking a closer look at successful pricing models and live case studies from leading publishers to see what is working for them.
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Author
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Lucy Penn
Sales & Marketing Director
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