Second-screen applications on the hottest devices

Delivering fresh perspective to harness broadcaster content

Audiences regularly watch TV and use devices together, so publishers have an opportunity to enhance customer experience by delivering show related content to viewers via ‘second screen’ mobile and tablet apps.

Imagine your second-screen app delivering breaking news footage, social comments, latest sports data, hidden plot lines or an interactive advert, all related to your TV experience. There are also opportunities to dictate both the TV and secondary-screen engagement, by creating the content and delivering branded TV Apps.

Engagement equals revenue

Companion Apps can enhance and enliven user experience, particularly in the revenue generation space, with content triggered adverts and sponsorships. During shows or commercial breaks, advertisers could promote related offers on the second screen too via the app – displaying video, social feeds, data capture or interactive content.

More traditional magazine and newspaper subscription strategies, such as product bundling or single purchase / download price, can also be integrated. Publishers can offer packages through our newspaper and digital magazine software, to bundle with Dynamic Apps or Live Apps, for a cohesive online, mobile and tablet strategy.

Exclusive development for top publishers

Similar to our design and creation process for iPhone, iPad, Android and Bada Custom Apps, we develop Companion Apps with publishers requiring unique development specifications pertinent to each magazine and newspaper brand.

We believe most magazine and newspaper publishers are looking to engage the TV viewer with a broad mix of interactivity, fed from existing workflows. Companion Apps could also feature our signature newspaper or digital magazine software component, the replica edition. Contact our specialists today for a consultation.